Comparison · updated 2026
BrokerIA vs CV CRM — which should you choose?
An honest comparison between BrokerIA and CV CRM. We cover the 14 points that matter most to a real estate agency: AI bot, WhatsApp, Meta Ads, pricing, tech stack, multi-tenant. No fluff — just what counts.
| Feature | BrokerIA | CV CRM |
|---|---|---|
| Native AI WhatsApp bot BrokerIA: Claude Haiku + Sonnet. CV CRM: requires a third-party tool. | ||
| Official Meta Cloud API BrokerIA: 100% Meta Cloud. CV CRM: depends on the integrated partner. | partial | |
| Meta Ads integration (Ads Copilot/Pilot) BrokerIA: automatic management. CV CRM: only receives the lead, doesn't optimize the campaign. | ||
| Multi-pipeline real estate CRM Tie — both have a mature CRM. | ||
| Configurable lead Roleta Tie. | ||
| Per-development hotsite with SEO BrokerIA: SSR + schema.org. CV CRM: standard page with no AI-SEO optimization. | partial | |
| Tenant site with subdomain + custom domain Tie — both have it. | ||
| MCMV simulation inside the bot BrokerIA: configurable PRICE or SAC. CV CRM: has no bot. | ||
| Integrated Google Ads (OAuth) BrokerIA: native. CV CRM: not official. | ||
| Automatic CAPI (Conversion API) BrokerIA: sends conversions automatically. CV CRM: manual. | ||
| Integration with CV CRM (!) BrokerIA integrates with CV CRM if you already use it. Bidirectional. | ||
| Starting price BrokerIA: a Solo plan at R$ 49.90/month for the independent agent (MCMV Simulator + Kanban CRM + Hotsite) and the AI bot included from Scale up. | R$ 49.90/month (Solo) · US$ 399/month (Scale) | R$ 200-500/mês |
| Lock-in BrokerIA: on the flexible monthly plan you cancel anytime. CV CRM: depends on the reseller. | No lock-in on the flexible monthly plan | varies |
| Modern tech stack BrokerIA: React/Vite + Next.js + Supabase + Deno Edge. CV CRM: legacy PHP in parts. | partial |
Choose BrokerIA if:
- WhatsApp is your main channel
- You want the AI bot on every plan
- You run Meta Ads and want automatic optimization
- You have a small or mid-sized team (up to 30 agents)
- You value a modern tech stack
Stay on CV CRM if:
- You have a large developer (500+ units/month) with a specific process already modeled in CV
- You depend on integrations 100% specific to the CV/Anapro/Facilita ecosystem
- You won't use WhatsApp as your main channel
Tip: you can use both. BrokerIA integrates with CV CRM bidirectionally — leads from CV enter our WhatsApp bot, and conversions generated here flow back to CV. If you want to migrate gradually, start this way.
Start today
Set up in minutes. AI bot from Scale up (US$ 399/month), no lock-in on the flexible monthly plan. The independent agent starts on Solo (R$ 49.90/month) with MCMV Simulator + Kanban CRM + Hotsite.
Get started now