Comparison · updated 2026
BrokerIA vs CV CRM — which should you choose?
An honest comparison between BrokerIA and CV CRM. We cover the 14 points that matter most to a real estate agency: AI bot, WhatsApp, Meta Ads, pricing, tech stack, multi-tenant. No fluff — just what counts.
| Feature | BrokerIA | CV CRM |
|---|---|---|
| Native AI WhatsApp bot BrokerIA: Claude Haiku + Sonnet. CV CRM: requires a third-party tool. | ||
| Official Meta Cloud API BrokerIA: 100% Meta Cloud. CV CRM: depends on the integrated partner. | partial | |
| Meta Ads integration (Ads Copilot/Pilot) BrokerIA: automatic management. CV CRM: only receives the lead, doesn't optimize the campaign. | ||
| Multi-pipeline real estate CRM Tie — both have a mature CRM. | ||
| Configurable lead Roleta Tie. | ||
| Per-development hotsite with SEO BrokerIA: SSR + schema.org. CV CRM: standard page with no AI-SEO optimization. | partial | |
| Tenant site with subdomain + custom domain Tie — both have it. | ||
| MCMV simulation inside the bot BrokerIA: configurable PRICE or SAC. CV CRM: has no bot. | ||
| Integrated Google Ads (OAuth) BrokerIA: native. CV CRM: not official. | ||
| Automatic CAPI (Conversion API) BrokerIA: sends conversions automatically. CV CRM: manual. | ||
| Integration with CV CRM (!) BrokerIA integrates with CV CRM if you already use it. Bidirectional. | ||
| Starting price BrokerIA: a Free plan for the independent agent (MCMV Simulator + Kanban CRM + Hotsite) and the AI bot included from Team Lite up. | Free (independent) · R$ 449/mês (Team Lite) | R$ 200-500/mês |
| Free trial BrokerIA: 7 days with a card required, no charge during the trial. CV CRM: depends on the reseller. | 7 days (card upfront) | varies |
| Modern tech stack BrokerIA: React/Vite + Next.js + Supabase + Deno Edge. CV CRM: legacy PHP in parts. | partial |
Choose BrokerIA if:
- WhatsApp is your main channel
- You want the AI bot on every plan
- You run Meta Ads and want automatic optimization
- You have a small or mid-sized team (up to 30 agents)
- You value a modern tech stack
Stay on CV CRM if:
- You have a large developer (500+ units/month) with a specific process already modeled in CV
- You depend on integrations 100% specific to the CV/Anapro/Facilita ecosystem
- You won't use WhatsApp as your main channel
Tip: you can use both. BrokerIA integrates with CV CRM bidirectionally — leads from CV enter our WhatsApp bot, and conversions generated here flow back to CV. If you want to migrate gradually, start this way.
Try it free for 7 days
Set up in minutes. AI bot from Team Lite up (R$ 449/mês), card upfront, no charge until day 7. The independent agent starts free with MCMV Simulator + Kanban CRM + Hotsite.
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