The real estate CRM
with WhatsApp and AI that sells for you
BrokerIA puts a squad of AI agents inside the marketing, customer service and sales operation of property developers, land developers, sales and rental agencies and solo agents: a bot that answers and qualifies on WhatsApp 24/7 — buyer or tenant —, a CRM with a Sales Board and funnel, commission management, a partner channel (Elo) and financial analysis (Ká) — not just lead generation.
AI where there is process. People where there is trust.
Everything a real estate agency needs in one place
Instead of stitching together 5 disconnected tools, BrokerIA is CRM + WhatsApp bot + Ads + tenant website in one unified, multi-tenant, integrated platform.
AI-powered WhatsApp bot
Answers 24/7 via Meta Cloud API, qualifies buying and renting leads, sends your catalog, simulates MCMV financing and books viewings. Claude Haiku + Sonnet to balance cost and quality.
Native real estate CRM
Visual pipeline, Kanban, lead Roleta, tags, automations. Configurable Roleta: round-robin, by performance, by region or by shift.
Meta Ads + Google Ads integrated
Launches campaigns, optimizes budget, sends CAPI automatically. Copilot suggests, Pilot executes. Works with Lead Ads and Click-to-WhatsApp.
Hotsites and per-tenant websites
Every development or property gets a hotsite with schema.org. Every agency gets its own website on a subdomain or custom domain, with a for-sale showcase and a for-rent showcase, SSR + automatic sitemap.
Secure multi-tenant
Isolation via Postgres Row Level Security, dedicated SLA on Enterprise and LGPD compliance.
Set up in minutes
Guided onboarding, migration of leads from your existing WhatsApp, developments importer and a 7-day trial.
What changes with BrokerIA
From improvised operations to a machine that runs on its own.
Without BrokerIA
- The lead waits hours — and closes with your competitor
- Agents burn time on window-shoppers who were never going to close
- You show properties the client can't even finance (or afford to rent)
- Agents waste time in the CRM — or don't update it, and the pipeline becomes fiction
- Viewings lost because no one followed up
- The owner is in the dark, unsure where deals slip away
- To grow, you can only hire full-time staff in every area
With BrokerIA
- Instant replies, day and night
- Only hot, qualified leads reach your agents — buyers and renters alike
- Financial match: only what fits their budget — financing already simulated or rent within range
- Donna updates the CRM on its own: the conversation becomes data
- Scheduling and follow-up on autopilot
- Pipeline and team performance in real time
- AI agents working 24/7 — scale without payroll
Plans that scale with you
From the solo agent to the developer with 300 agents. Pay only for what you use.
Test the full platform for 7 days. Card required, nothing charged until day 7.
- 7 days of full access (Smart features)
- Credit card required (no charge during the trial)
- Safety caps: 200 AI messages/day, 1,000 leads, 5 images, 5 Open Design assets
- Day 7: automatic Smart billing (R$ 799) or downgrade
- Cancel anytime before day 7
WhatsApp entry plan with 24/7 BIA plus portal and Meta Leads intake
12-month commitment · recurring monthly billing
- Unlimited users, 1 WhatsApp number
- 24/7 BIA — 900 AI messages/month
- Unlimited WhatsApp Broadcast
- LINK — portals (OLX, ZAP, VivaReal) + Meta Leads
- CRM + Kanban pipeline + property matching
- 10 AI images + 10 Open Design + 30 listing texts + 20 social posts/month
Established agencies running Meta Ads plus portal integrations
12-month commitment · recurring monthly billing
- Unlimited users, 1 WhatsApp number
- Donna included for every agent (fair use: 20 conversations/day per agent, admin-adjustable)
- Haiku + Sonnet AI bot — 1,500 AI msgs/mo pool, one shared balance across BIA and Donna (up to ~272 qualified leads/mo)
- 300 BrokerCredits/mo — analytical AI (Jota, images, contracts)
- Unlimited WhatsApp Broadcast
- Meta Ads Manager + CAPI (full attribution)
- Custom website (tenant-site)
- Portal integrations (ZAP Imóveis, VivaReal)
- 25 AI images + 50 Open Design + 100 property descriptions + 50 social posts/mo
- Email support within 24h
Scaled operations (15-30 brokers) with commissions, omnichannel and your own domain
12-month commitment · recurring monthly billing
- Unlimited users, 1 WhatsApp number
- Donna included for every agent (fair use: 20 conversations/day per agent, admin-adjustable)
- Haiku + Sonnet AI bot — 3,000 AI msgs/mo pool, one shared balance across BIA and Donna (up to ~545 qualified leads/mo)
- 500 BrokerCredits/mo — analytical AI (Jota, images, contracts)
- Unlimited WhatsApp Broadcast
- Full Meta Ads Manager + CAPI
- Commission management (auto calculation + payout)
- Omnichannel: Instagram DM + Facebook Messenger in one inbox
- Your own custom domain (crm.youragency.com.br)
- Advanced BI dashboard (cohorts, predictive scoring)
- Portal integrations (ZAP Imóveis, VivaReal)
- 30 AI images + 100 Open Design + 200 descriptions + 100 posts/mo
- Email support within 12h + chat
Maximum scale — unlimited users, multi-WhatsApp and the exclusive BrokerIA Brain
12-month commitment · recurring monthly billing
- Everything in Scale, plus:
- Unlimited users, multi-WhatsApp (up to 3 numbers at once)
- Haiku + Sonnet AI bot — 5,000 AI msgs/mo pool, one shared balance across BIA and Donna (up to ~909 qualified leads/mo)
- 1,500 BrokerCredits/mo — analytical AI (Jota, images, contracts)
- Unlimited WhatsApp Broadcast
- Exclusive BrokerIA Brain — MCP + Jota reports (100 interactions/mo, add-on for more)
- Full Meta Ads Manager + CAPI
- Commission management + Omnichannel (Instagram + Facebook DM)
- Your own custom domain + advanced BI (cohorts, predictive scoring)
- Plan-capped automations
- Donna included for every agent (fair use: 20 conversations/day per agent, admin-adjustable)
- 50 AI images + 150 Open Design + 300 descriptions + 150 posts/mo
- Email support within 8h + chat
Developers, franchises and groups with unique requirements
- Unlimited brokers
- Multi-WhatsApp (several numbers at once)
- Donna copilot included for 20 brokers
- Human mentoring (consultative training)
- Dedicated Customer Success Manager
- Custom integrations (CV CRM, Anapro, Facilita)
- Negotiable SLA (SOC2-grade if needed)
- Setup fee + assisted onboarding (scoped per deal)
Frequently asked questions
What is BrokerIA?+
BrokerIA is a marketing, customer service and sales platform for the real estate market. It combines a CRM, an AI-powered WhatsApp bot and Meta Ads integration in one place, serving sales and rental agencies, developers, land subdividers and independent agents in Brazil — new developments, resale properties, rentals and property swaps.
How does BrokerIA's AI WhatsApp bot work?+
The bot chats with customers via WhatsApp, qualifies leads automatically, sends development photos, schedules visits and simulates MCMV financing. It uses Claude Haiku for simple conversations and Claude Sonnet for complex reasoning, keeping costs low.
What is the best real estate CRM with WhatsApp?+
BrokerIA is a real estate CRM natively integrated with WhatsApp via Meta Cloud API (not Twilio). It offers a visual pipeline, a lead distribution Roleta, a hotsite per development and an AI bot on paid plans starting at R$ 799/month (Smart) — with unlimited users, you never pay per agent. Independent agents start free with the MCMV Simulator + Kanban CRM + Hotsite.
How much does BrokerIA cost?+
BrokerIA has a Free plan for independent agents (MCMV Simulator + Kanban CRM + Hotsite, up to 50 listings) and paid plans with UNLIMITED USERS — you never pay per agent, and everyone gets Donna: a free 7-day Trial (card upfront, no charge until day 7), Smart (R$ 799/month — 1,500 AI messages/month in a single BIA + Donna pool, 300 BrokerCredits of analytical AI, Meta Ads and your own site), Scale (R$ 1,499/month — 3,000 AI messages, 500 BrokerCredits, automations, commission and omnichannel), Scale Pro (R$ 2,490/month — 5,000 AI messages, 1,500 BrokerCredits, BrokerIA Brain and multi-WhatsApp) and Enterprise on request for developers, franchises and groups.
How do I automate real estate customer service on WhatsApp?+
With BrokerIA, the bot serves leads 24/7, qualifies them by profile, sends the property catalog and schedules visits — both for people who want to buy (income, down payment, FGTS, MCMV simulation) and for people who want to rent (rent range, guarantee, move-in date, pets). It hands off to a human agent when it detects clear intent or an explicit request.
How do I distribute leads among agents automatically?+
BrokerIA offers a configurable lead Roleta: it distributes by round-robin, by performance weight, by shift schedule or by region. The agent gets a notification via WhatsApp with a monitored response SLA.
Does BrokerIA integrate with Meta Ads (Facebook and Instagram)?+
Yes. BrokerIA publishes campaigns on Facebook and Instagram via the Meta Marketing API, connects Lead Ads forms to the CRM via webhook and sends conversions via CAPI (Conversion API) automatically. The Ads Copilot/Pilot also optimizes budget and creatives.
Does BrokerIA integrate with Google Ads?+
Yes. Native Google Ads integration via OAuth, with campaign management, automatic optimization and conversion sending. Available on the Scale and Enterprise plans.
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