Your AI squad. Your operation, connected.
The AI operating system for real estate: customer service, sales, marketing and management connected by AI in one operation.
What BrokerIA is
BrokerIA is the Brazilian SaaS platform for customer service, marketing, sales and rentals for real estate developers, land developers, brokerages and agents. A squad of AI agents (BIA, Donna, Link, Pixel, Jota and Karla) serves leads and agents, promotes launches, resale properties and rental portfolios, connects WhatsApp, CRM, Meta Ads and Google Ads and follows the sales journey through visit, negotiation and closing — multi-tenant with RLS and LGPD compliance.
Slogan: AI where there is process. People where there is trust.
Who it is for
- Real estate developers — launch operations with partner brokerages, live availability board, lead roulette and ROI per development.
- Land developers — lot sales by phase with in-house financing, flexible payment series and a development hotsite.
- Sales brokerages — team CRM, pipeline, roulette, commissions and BIA on WhatsApp for launches and resale properties.
- Rental agencies and property managers — 24/7 tenant service, owner acquisition, a parallel rental pipeline and a rental showcase on the website.
- Independent agents — free plan with CRM, financing simulator, catalog and hotsite.
The AI squad
Six agents with clear roles, connected to the operation's tools:
- BIA — WhatsApp SDR 24/7
- Answers, qualifies, books visits and simulates financing right inside the WhatsApp conversation. Serves buyers, tenants and owners.
- DONNA — The agent's AI assistant
- Answers about listings and availability, suggests the next message, reminds follow-ups, dials the call list and updates the CRM by chat.
- LINK — Portals and integrations connector
- Syncs listings and captures leads from real estate portals (OLX, ZAP, VivaReal and 240+ portals via feed) and Meta, and integrates CV CRM, Anapro, Facilita and Tecimob.
- PIXEL — Paid media manager
- Runs campaigns on Meta, Google and TikTok, tracks every lead from source to sale (CAPI) and calculates cost per funnel stage.
- JOTA — AI Director (management)
- Tracks sales velocity and the sales team, compares channels, reviews after-sales and delivers the ready report in the cockpit and on the manager's WhatsApp.
- KARLA — Financial assistant
- Explains commissions, house margin, received amounts and receivables, and simulates the impact of Brazil's tax reform (IBS/CBS) on the operation.
- ELO — AI partnership manager (developers and land developers)
- Serves partner agencies and agents on the developer's WhatsApp: brochure, floor plans, price list and live availability, onboarding and approval by house rules, and activity signals (active, dormant, awaiting access) for the sales team to act on. Exclusive to the /incorporadora page.
The platform
- BrokerCRM — Kanban pipeline, lead roulette, availability board, commissions and full negotiation history.
- Omni Channel — official WhatsApp, Instagram, Messenger, email and phone in one inbox, with AI and team in the same conversation.
- BrokerAds — Meta Ads and Google Ads created and managed inside the platform, with CAPI and lead source through to the sale.
- Automations — lead distribution, follow-up cadences, tasks and Donna's automatic dialer.
- BrokerAssist — multi-bank financing simulator, credit comparison and contract analysis.
- Integrations — 240+ portals via feed, CV CRM, Anapro, Facilita, Tecimob and API.
- Cockpit — operation metrics, performance per agent and conversion per stage, with Jota pointing to the next step.
Plans
Unlimited users on every plan. Smart R$ 799/month, Scale R$ 1,499/month, Scale Pro R$ 2,490/month (annual billing) and Enterprise on request. One-time implementation fee on the first invoice: Smart R$ 1,599, Scale R$ 2,999, Scale Pro R$ 4,999. Prices in Brazilian reais; details at /planos.
Frequently asked questions
What is BrokerIA?
BrokerIA is a multi-tenant SaaS platform for real estate customer service, marketing, sales and rentals. It combines a CRM, an AI WhatsApp bot (BIA), an AI assistant for agents (Donna), Meta Ads and Google Ads (Pixel), portal integrations (Link), AI management (Jota) and financial intelligence (Karla) for agents, brokerages, developers and land developers in Brazil.
How much does BrokerIA cost?
Unlimited users on every plan — you never pay per agent. 7-day free trial (card required, no charge until day 7). Smart: R$ 799/month on annual billing (BIA with 1,500 AI messages/month, 300 BrokerCredits, Link, Meta Ads and website). Scale: R$ 1,499/month (Donna for every agent, 3,000 messages in a shared BIA + Donna pool, 500 BrokerCredits, Pixel, automations, commissions, omnichannel and custom domain). Scale Pro: R$ 2,490/month (5,000 messages, 1,500 BrokerCredits, Jota, BrokerIA Brain and multi-WhatsApp). Each plan has a one-time implementation fee, charged on the first invoice: Smart R$ 1,599, Scale R$ 2,999 and Scale Pro R$ 4,999. Enterprise on request.
Does BrokerIA charge an implementation fee?
Yes, once, on the plan's first invoice: Smart R$ 1,599, Scale R$ 2,999 and Scale Pro R$ 4,999. It covers assisted onboarding: connecting the official WhatsApp, channels and listing portals, importing the portfolio and the team, and configuring the funnel, lead roulette and BIA with the agency's rules. Nothing is charged during the 7-day trial; the implementation fee of the chosen plan is added to the first charge on day 7. For Enterprise, implementation and assisted onboarding are negotiated in the proposal.
How does BrokerIA's AI WhatsApp bot work?
BIA talks to customers through the official Meta Cloud API, detects the lead's intent, shows real listings from the portfolio, simulates financing and books visits. For rentals it qualifies budget, guarantee and move-in date without mixing in financing. It hands over to the agent at the configured moment.
Does BrokerIA replace my current CRM?
Yes. CRM, lead response, operations and marketing in one place, and the AI updates the pipeline automatically. For those keeping a legacy CRM there are two-way integrations with CV CRM, Anapro, Facilita and Tecimob.
Does BrokerIA integrate with Meta Ads and Google Ads?
Yes. BrokerAds creates and manages campaigns on Facebook, Instagram and Google Ads, connects Lead Ads forms to the CRM and sends conversions through CAPI with attribution down to the closed deal. The Pixel agent is available from the Scale plan.
Does BrokerIA serve rental agencies?
Yes. BIA qualifies tenants (rent range, guarantee, move-in date, pets), the website has a rental showcase and an owner-acquisition landing page, and the pipeline keeps rentals separate from sales.
Is there a free trial?
Yes. A 7-day trial with the full Smart plan features. A card is required at signup and nothing is charged until day 7; cancel anytime before that.
How does BrokerIA protect customer data?
Multi-tenant isolation with Row Level Security in Postgres (Supabase), encryption in transit and at rest and access audit logs, compliant with Brazil's LGPD.