BIA
24/7 launch SDR
Handles the launch lead spike in minute 1, qualifies income, down payment and FGTS, and books a visit in a real sales-center slot. Under MCMV, it steers the lead to the floor plan their income can actually buy.
For property and land developers
Launch with 50 partner agencies. Lose zero leads.
BrokerIA puts a squad of 6 AI agents inside your development or land subdivision sales operation. BIA answers every launch lead in ~30 seconds, the round-robin hands it to the right partner, and the Sales Board locks the unit — no WhatsApp group required.
- Real-time Sales Board — reservations with a double-booking lock, configurable expiry and a manager approval queue
- An organized partner network — each agency sees only what you released (Row Level Security) and receives leads through the round-robin
- From ad to sale, measured — Meta Ads + CAPI with cost per visit and per sale, by development or phase
Dedicated onboarding for operations with 3+ active developments or phases. Or start on the Scale plan with a 7-day free trial.
Launch Cockpit
12
Developments and phases
47
Partner agencies
1.832
Leads in the funnel
R$ 184 mi
GDV (VGV) in negotiation
Phase 2 — lots reserved38 of 120
Meta Ad → visit conversion+27% this month
First-contact SLA (BIA)34 seconds
Illustrative. Metrics vary by portfolio.
Developers already running on the squad
New
New
New
Three reasons to put the squad to work on your next launch.
Brazil's development market closed 2025 with record launches and sales. Whoever answers the lead in minute 1 closes first. Whoever runs on spreadsheets, WhatsApp groups and partner-agency trackers watches from the sidelines.
Ready to scale
A multi-development funnel, lead round-robin by region and team, a Sales Board per project and an owner's cockpit. The same account handles 1 launch or 12 — and a land developer selling across 4 phases at once.
Round-robin with automatic reassignment on response timeout.
Ready to compete
BIA replies to the ad lead in ~30 seconds, qualifies income, down payment and FGTS, and books a visit in a real sales-center slot. It's the service standard of the giants — without hiring a single SDR.
Meta Lead Ads land in the CRM and get worked in seconds.
Ready to last
Multi-tenant with Row Level Security and LGPD (Brazil's data protection law) built in. Already running CV CRM? Coexistence Mode syncs both ways — BrokerIA bolts the AI layer on without breaking your operation.
Bidirectional CV CRM integration: connection, mapping, automations and webhooks.
Four pains every property and land developer knows — and how the squad solves them.
Not theory. These are patterns repeated across the 30+ property developers, land developers and agencies running BrokerIA today.
01
100+ partner agents, zero visibility into who is selling what.
Without AI
The price table circulates as a PDF on WhatsApp, every agency holding a different version. Reservations happen by phone call to the desk. Two offers land on the same unit and nobody knows who got there first.
With BrokerIA
One real-time Sales Board: the partner logs in, sees only what you released, and reserves with a double-booking lock and a 48h expiry. Manager approval queue and an audit trail on every reservation.
02
A lead clicks the launch ad and lands in a generic queue.
Without AI
60% of Meta Ad leads are lost in the first hour. The sales center answers when it can, the form sits in an inbox, and the lead buys from the competitor who replied first.
With BrokerIA
Real-time Lead Ads: the lead lands in the CRM and BIA engages within seconds, qualifies income and FGTS, ranks the floor plan that fits the budget and books the visit. The round-robin hands it to the right partner, with proof of who received it.
03
Keys handed over, customer disappears, NPS in the dark.
Without AI
Post-sale follow-up happens manually, when someone remembers. Contract rescissions come out of nowhere. Your buyer base — the most expensive asset you ever paid to acquire — goes cold in silence.
With BrokerIA
An automated post-sale cadence (60/120/365 days) over WhatsApp, NPS measurement, cross-reactivation to a similar development, and a rewarded referral campaign for 9–10 promoters.
04
Land developers
Land subdivisions sell in phases, with in-house financing and agents scattered everywhere — and a lot has no show unit.
Without AI
Selling a lot means selling a promise, not a product: with no apartment to show, the freelance agent improvises. The Phase 2 table goes out as a voice note, the in-house financing installments live in a spreadsheet, and the Phase 1 base is never touched again.
With BrokerIA
A landing site for the subdivision with lots and area ranges, a seller-financing simulator (down payment from 5% + installments paid to you), free-form payment schedules on the reservation (down payment + monthly + balloon), price tables versioned per phase, and a WhatsApp broadcast telling your entire base that Phase 2 just opened.
6 AI agents already tuned to the launch workflow.
Each agent has a persona, a job and a clear responsibility. You hire the whole squad (Scale, R$ 1,499/month) — not 6 disconnected SaaS tools.
DONNA
Partner agent's copilot
Reads the lead history, summarizes the conversation, suggests the objection handler and drafts the proposal. The partner who joined yesterday sells like your best agent.
LINK
Connects the legacy stack
Bidirectional CV CRM integration, inventory import via feed, and sync — the squad bolts onto the operation you already run.
PIXEL
Media per development
Meta Ads BI with cost per lead, per qualified lead and per visit. Offline conversions flow back to Meta via CAPI: the algorithm learns from who BUYS, not who clicks.
JOTA
ROI per development or phase
Funnel, GDV (VGV) in negotiation, performance by partner agency and by agent — in real time, in the Owner's Cockpit. No waiting for month-end.
CARTA
Post-handover and reactivation
Post-sale cadence at 60/120/365 days, NPS, cold-base reactivation between phases, and rewarded referral campaigns. The Phase 1 base becomes Phase 2 demand.
Want to see all 6 running inside a real agency? See the squad page.
Beyond sales
AI won't stop at sales. Neither will your operation.
Technical consulting to embed AI where it hurts: credit, collections, construction updates, retention, forecasting, lead matching, commissions and partner management. A tailored project, with implementation — not a slide deck.
Mortgage pre-analysis in minutes
Custom projectThe bank takes up to 30 days to answer and the lead goes cold before the verdict lands. AI pre-classifies income, MCMV eligibility and paperwork inside the conversation — the agent only escalates the ones with a real shot.
AI-driven collections on in-house financing
Consulting + implementationIn land subdivisions and seller financing, delinquency lives in the installment book. A conversational collections cadence on WhatsApp — reminder, duplicate invoice, renegotiation — before it becomes a legal case.
Construction progress your customer can see
Consulting + implementationA customer with no news about the build is a rescission in the making. Automatic progress notifications (the same indicator shown on the Sales Board) with a photo and a message in your brand's voice.
Predict rescission before the request
Custom project8 to 12% of sales end in contract rescission — R$ 20 to 40 thousand lost per unit. Risk signals (silence, late payment, complaints) become an alert so the team acts while it's still retention, not litigation.
Sales forecasting by development and month
Custom projectA spreadsheet forecast is a guess with a formula. A model built on YOUR real funnel — leads, visits, offers, conversions per phase — to project GDV and sales velocity per project.
The right lead in the right development
Custom project70% of leads don't close on the product they clicked. Matching by income, region and timing redirects the lead to the development — or the lot phase — that actually fits their budget.
Partner commissions without the fight
Consulting + implementationA house/partner split calculated wrong is a partnership lost. A commission policy with auditable splits and per-agent visibility — who sold, how much they get, with no 4-minute voice note arguing about it.
Ranking and insights per partner agency
Consulting + implementationWho sells, and who sits on the lead? Performance by agency and by agent with proof of round-robin receipt — exclusivity decisions made on data, not on impressions.
Got a specific AI challenge in your operation?
Message us on WhatsApp, straight to the people who build it. No forms, no 45-minute discovery call.
Scope, timeline and investment discussed case by case. No fixed packages.
How the squad operates on your launch.
Four real scenarios — two in development, one in land subdivision, one in post-sale.
Launch
Launching a development with 50 partner agencies
- 1PIXEL publishes and monitors the launch campaigns, with cost per lead and per visit from day 1.
- 2The ad lead lands in the CRM and BIA engages in ~30 seconds: income, down payment, FGTS, the floor plan that fits.
- 3The round-robin distributes the qualified lead across the 50 partners by region and team — reassigning it if nobody responds in time.
- 4The partner reserves the unit straight from the Sales Board: double-booking lock, 48h expiry, manager approval queue.
- 5JOTA shows it in the cockpit, in real time: GDV in negotiation, conversion per partner and which ad produced each offer.
Land subdivision
Opening Phase 2 with in-house financing
- 1The new versioned price table goes live — the Phase 1 one becomes an auditable record and is never overwritten.
- 2A WhatsApp broadcast tells the entire Phase 1 base: "Phase 2 is open" — with a fail-closed LGPD filter.
- 3BIA qualifies the volume and simulates seller financing right in the chat: down payment from 5% + installments paid to the land developer.
- 4Reservation with free-form payment schedules — down payment, monthly and balloon — plus a printable proposal for the customer to sign.
- 5Everyone who didn't close enters the automated follow-up cadence and gets warmed up for the next phase.
Multi-table
Managing price tables across multiple partners
- 1Each partner logs in with their own access, isolated by Row Level Security — seeing only the developments and phases you released.
- 2One synchronized table: change a price, it changes for everyone at once. No more outdated PDFs going around.
- 3LINK syncs inventory with CV CRM and imports stock via feed.
- 4The Sales Board is the source of truth: available, reserved, sold — in real time for the whole network.
Post-sale
Automated post-handover
- 1CARTA fires the automated relationship cadence: 60, 120 and 365 days after handover.
- 2JOTA measures NPS and flags detractors so the team can act.
- 3The warm base gets cross-reactivation: a similar development or a new phase of the subdivision.
- 49–10 promoters enter the rewarded referral campaign — a new sale at near-zero CAC.
BrokerIA vs CV CRM across 7 critical dimensions.
CV CRM is the operational benchmark. BrokerIA is the AI benchmark. They coexist well — you don't have to pick a side on day 1.
Dimension
BrokerIA
CV CRM
WhatsApp bot with generative AI
BIA qualifies income and books visits in ~30s, 24/7
No native generative bot
SEO landing site per development
Live at launch — including subdivisions, with lots and area ranges
Depends on an outside agency
Meta Ads + CAPI + attribution through to the sale
Offline conversions flow back to Meta; cost per sale per ad
Third-party integrations
Real-time sales board
Native, with a double-booking lock and approval queue
Native and mature
Multi-agency with real isolation (RLS)
Each partner sees only what you released, enforced in the database
Traditional access profiles
Coexistence with a legacy CRM
Native bidirectional CV CRM integration
Doesn't integrate with competitors
Post-sale with a customer portal
Post-sale cadence over WhatsApp; customer portal on the roadmap
Consolidated customer portal
Comparison compiled in May 2026 based on public material. See the full BrokerIA vs CV CRM comparison.
30+
property developers, land developers and agencies
Operating across 8 Brazilian states.
~30 s
first-contact SLA
BIA engages the ad lead within seconds, 24/7.
6
AI agents in the squad
BIA, Donna, Link, Pixel, Jota and Carta — in a single plan.
24/7
monitored operation
Watchdogs and daily reconciliation of paid leads.
Metrics based on active tenants in May 2026, multi-tenant with Row Level Security and LGPD. Brazil's development market closed 2025 with 453,000 units launched and R$ 292 billion in gross launch value (ABRAINC/FIPE indicator).
The questions every sales director asks
Does BrokerIA work for property and land developers, or only for agencies?
All three. There's a dedicated operating profile for development that switches on the launch package: a Sales Board (Espelho de Vendas) with reservations and a double-booking lock, versioned price tables with payment schedules, a pre-registration and credit-analysis pipeline, and CV CRM integration. Land developers use the same package — free-form payment schedules (down payment + monthly installments + balloon payments) model in-house financing, and the simulator has a Lot/Land category with seller financing.
How does BrokerIA compare to CV CRM, Anapro, Hypnobox and Facilita?
CV CRM and its peers are the operational benchmark in Brazilian development. BrokerIA is the AI layer: a generative WhatsApp bot that qualifies income in ~30 seconds, Meta Ads with CAPI and attribution all the way to the sale, an SEO landing site per development, and automated follow-up. You can replace — or coexist: Coexistence Mode keeps your CV CRM in two-way sync while the AI squad handles the leads.
Do I have to drop my CV CRM to use BrokerIA?
No. The CV CRM integration is bidirectional (connection, field mapping, automations and webhooks). The lead is born in BrokerIA, gets qualified by BIA and syncs to CV; the sale registered in CV flows back into BrokerIA and feeds media attribution. A full migration is optional, at your own pace.
How many partner agents and agencies can I plug in?
No cap. Each partner gets their own login with Row Level Security isolation: they only see the developments and phases you released to them. The round-robin distributes qualified leads by development, region and team, with automatic reassignment if an agent doesn't respond in time.
What about land subdivisions sold with in-house financing, no bank involved?
That's the scenario almost no tool handles. The simulator has a Lot/Land category with seller financing (down payment from 5% + installments paid directly to the land developer), reservation payment schedules accept free-form down payments, monthly installments and balloon payments, and the price table is versioned per phase — the Phase 1 table becomes an auditable record the moment Phase 2 opens.
Your next launch could be the first one with an AI squad.
Talk to a specialist. We'll show the squad running on YOUR developments or phases, your partner agencies and your price table — not a generic demo.
Dedicated onboarding for operations with 3+ active developments or phases. No lock-in. LGPD compliant.