BIA
Handles launch leads 24/7
Answers WhatsApp in 30 seconds, identifies the source development from the Meta Lead Ad, qualifies mortgage financing (MCMV, SBPE, SFH, CCB), simulates financing by builder and books visits at the sales office.
For developers
Your development company ready to scale and compete with AI.
BrokerIA gets your sales operation ready to grow 10x — without turning into a pile of coffee-stained spreadsheets. 6 AI agents handle WhatsApp, Meta Ads, follow-ups, reporting and after-sales. You focus on launching and closing.
- Multiple partner agencies isolated by Row Level Security
- ROI per development in real time, with end-to-end Meta + Google attribution
- SEO hotsite per development indexed by Google and LLMs on launch day
Dedicated onboarding for developers with 3+ active developments. Or start on the Scale plan with a 7-day free trial.
Developer cockpit
12
Active developments
47
Partner agencies
1.832
Leads in the funnel
R$ 184 mi
VGV in negotiation
Meta Ad → visit conversion+27% MoM
First-response SLA (BIA)34 seconds
Illustrative. Metrics vary by portfolio.
Three reasons to put AI to work in your development company now.
Brazil's development market closed 2025 with record launches and sales. Companies with an AI squad close first. Those running on Excel and partner-agent spreadsheets just watch.
Ready to scale
A multi-development funnel, smart Roleta distribution across partner agencies and a cockpit that shows where every sale came from. Grow 10x without switching systems.
Ready to compete
An AI squad answers WhatsApp in 30 seconds, qualifies each lead by best-fit development and fires automatic follow-ups. The same playbook MRV and Tenda run — only tailored to your operation.
Ready to last
Multi-tenant, LGPD-ready, Row Level Security, native integration with CV CRM, Anapro and Sienge. You don't swap out your stack — you plug the AI layer into the operation you already run.
Three challenges every modern developer feels — and how the squad solves them.
This isn't theory. These are patterns we see again and again across the 30+ developers and partner agencies running BrokerIA today.
01
100+ partner agents, zero visibility into who's selling what.
Without AI
A biweekly spreadsheet arrives by email with a 14-day lag, commissions get paid wrong, and there's constant infighting over which agency brought in the most leads.
With BrokerIA
A unified cockpit shows performance by partner agency, agent, development and channel in real time. Commissions are calculated by configurable rules — round-robin, performance, on-duty rotation or region.
02
A lead clicks a Meta Ad for one development and lands in a generic queue.
Without AI
An agent replies 4 hours later, with no idea which development attracted the lead. The conversation starts from scratch. 60% of Meta Ad leads are lost within the first hour.
With BrokerIA
BIA answers in 30 seconds on the official WhatsApp, identifies the source development from the Lead Ad, qualifies the financing profile and books the visit. PIXEL returns the conversion to Meta via CAPI and the campaign learns on its own.
03
Manual after-sales: keys handed over, the client disappears, NPS in the dark.
Without AI
A random call 3 months later, nobody knows whether the client is happy, referral churn. The final inspection buried in a PDF in someone's inbox.
With BrokerIA
CARTA fires an automatic post-handover cadence (60/120/365 days). JOTA tracks NPS by development and by builder. Cold leads are reactivated with a segmented WhatsApp + email campaign.
6 AI agents already tuned to the developer workflow.
Each agent has a clear persona, role and responsibility. You hire the whole squad (Scale R$ 1.499/mo), not 6 disconnected SaaS tools.
DONNA
Copilot for the partner agent
Suggests the next message based on the development context, reminds you of contract follow-ups, and flags when a lead has gone quiet and needs rescuing.
LINK
Connects portals and legacy CRMs
Syncs units with OLX, ZAP, VivaReal and regional portals. Pushes qualified leads to CV CRM, Anapro or Sienge via webhook. Coexistence Mode preserves your current stack.
PIXEL
Optimizes Meta Ads per development
Native CAPI returns conversions to Meta. Automatic A/B testing by creative and development. Pauses losing campaigns. Identifies which development deserves more budget.
JOTA
ROI per development, in real time
Shows CAC, visit conversion, average ticket and VGV in negotiation by development, channel and partner agency. A consolidated board report without anyone opening Excel.
CARTA
After-sales and cold-base reactivation
Automatic post-handover cadence at 60/120/365 days. Reactivation campaigns for cooled-off leads using a similar development. Reward-based referrals triggered by positive NPS.
Want to see all 6 in action at a real agency? Check out the squad page.
Beyond sales
AI won't stop at sales. And it won't stop at your development company either.
BrokerIA is also a technical team that embeds AI into the critical areas of your development company. Credit, collections, construction updates, retention, forecasting, lead matching, commissions and partner management. Custom-built projects, with hands-on implementation.
Mortgage pre-approval in minutes
Custom projectThe problem
Caixa takes 30 days to analyze mortgage credit. Within 70 to 80 days the lead has already closed with a competitor.
How we solve it
Our technical team builds an AI model that pre-approves financing in minutes, cross-referencing FGTS, credit bureaus, informal income and payment history. The lead arrives at the sales office with a validated simulation in hand.
AI-driven collections
Consulting + implementationThe problem
Delinquency rises 3 to 5% on post-handover payments. A manual cadence loses a good client in the noise of a bad one.
How we solve it
An AI model segments overdue clients by propensity to pay and suggests the right collection tone. The cadence fires WhatsApp, email and PIX through each client's preferred channel. Treasury gets a report of what's coming in.
Construction progress notifications
Consulting + implementationThe problem
Clients call every week to ask how construction is going. Support burns hours and NPS drops from the silence.
How we solve it
An AI pipeline cross-references the weekly engineering report, site photos and the S-curve. The client gets an automatic WhatsApp update with a photo, percentage and stage milestone. Support is freed up for real questions.
Anticipate cancellations before the client asks
Custom projectThe problem
8 to 12% of sales end in cancellation. Each cancellation costs R$ 20,000 to R$ 40,000 in administrative costs and resale.
How we solve it
Our squad builds an AI model that cross-references payment history, conversation sentiment and socioeconomic data to predict cancellation risk 90 days out. The retention team acts before the client makes it formal.
Sales forecasting by development and month
Custom projectThe problem
A launch costs millions. Missing the sales curve by 30% chokes cash flow and delays delivery.
How we solve it
An AI model cross-references sales-office traffic, WhatsApp conversations, macro indicators and the history of similar developments to forecast monthly sales with calibrated confidence. It feeds cash flow and launch decisions.
The right lead in the right development
Custom projectThe problem
The lead lands at the wrong sales office, the agent wastes time, conversion drops. 70% of leads don't close because the development doesn't fit their profile.
How we solve it
An AI model analyzes income, FGTS, urgency, desired location and family profile to automatically recommend the right development. The agent receives a pre-triaged lead and conversion goes up.
Partner commissions without the disputes
Consulting + implementationThe problem
A commission table with 50+ partner agencies, bonus-based discounts and a different table per development. Weekly internal disputes and delays paying agents.
How we solve it
A rules engine + AI calculates commissions automatically per sale, accounting for the table, partnership, bonuses and discounts. The agent gets a statement and payment scheduled for D+5. Zero disputes, zero delays.
Ranking and insights per partner agency
Consulting + implementationThe problem
You have 80 partner agencies but only know how many sales each made. You don't know who's about to churn, who needs training, who deserves a bonus.
How we solve it
An AI dashboard shows performance per agency with the full funnel (lead, visit, proposal, sale), average time, efficiency score and churn alerts. You direct incentives and training where they pay off.
Have a specific AI challenge at your development company?
Our technical team talks with you to understand it and propose a tailored project. Straight to WhatsApp — no form, no 45-minute discovery call.
Scope, timeline and investment discussed case by case. No fixed package.
How the squad runs inside your development company.
Three real scenarios from the day-to-day of property development.
Launch
Launching a development with 50 partner agents
- 1PIXEL turns on the Meta Ad campaign with creatives by region and financing profile.
- 2The Lead Ad lands straight in the official WhatsApp. BIA answers in 30 seconds, identifies the development and qualifies financing.
- 3Roleta distributes the qualified lead across the 50 partner agencies by configurable rule (round-robin, performance, region).
- 4DONNA suggests the next message based on the development context to the partner agency's agent.
- 5JOTA shows ROI per partner agency in real time. The board sees who's performing without opening Excel.
Multi-table
Managing price tables across multiple partner agencies
- 1Each partner agency has its own login with Row Level Security isolation. It can't see the others' data.
- 2The developer's price table is single and synced. Commissions are calculated by configurable rule (linear, tiered, by channel).
- 3LINK pushes units to OLX, ZAP and VivaReal without rework. Price updates propagate in real time.
- 4The sales mirror shows each unit's status in real time — sold, reserved, under proposal, available.
After-sales
Automated post-handover after-sales
- 1CARTA fires an automatic post-handover cadence (60/120/365 days) with a message personalized per development.
- 2JOTA tracks NPS by development and builder. It detects drops and alerts the manager.
- 3A cold lead from development X is reactivated with a segmented campaign when development Y (a similar profile) launches.
- 4Reward-based referrals fire automatically to clients with an NPS of 9-10. The new lead goes straight into the squad.
BrokerIA vs CV CRM across 7 critical dimensions.
CV CRM is the operational benchmark. BrokerIA is the AI benchmark. They coexist well when it makes sense — you don't have to pick a side.
Dimension
BrokerIA
CV CRM
24/7 WhatsApp bot with generative AI
Squad of 6 agents included (BIA answers, qualifies, books, simulates)
WhatsApp add-on + basic chatbot via partner
SEO hotsite per development
Next.js SSR, schema.org RealEstateListing, indexed by Google and LLMs
Internal sales mirror (not publicly indexable)
Meta Ads optimization + native CAPI
PIXEL learns on its own, A/B tests, pauses losers, returns conversions to Meta
No native optimization — integration via a third party
Real-time sales mirror
Synced with WhatsApp, the hotsite and portals
Its own mirror (CV Vender)
Multiple partner agencies with RLS
Row Level Security isolation per agency. Configurable Roleta.
Multi-user, no granular isolation per partner
Coexistence with a legacy CRM (CV, Anapro, Sienge)
Use BrokerIA just for the AI + WhatsApp layer. A webhook pushes the leads.
You run CV CRM as your main system
After-sales and client portal
CARTA fires the cadence. JOTA tracks NPS. Client portal on the roadmap.
Native CV Relacionar + Client Portal
Comparison prepared in May 2026 based on public material for the CV Vender, CV Relacionar and Client Portal modules. CV CRM pricing and features on request. See the full comparison.
30+
agencies and developers
Operating across 8 Brazilian states.
~30 s
First-response SLA
BIA answers in seconds, not hours.
Financing
Simulation by builder
MCMV, SBPE, SFH and portability.
LGPD
Multi-tenant with RLS
Row-level isolation. Access auditing.
Metrics based on active tenants as of May 2026. Brazil's development market closed 2025 with 453 thousand units launched and R$ 292 bi in VGL (ABRAINC/FIPE Indicator).
Get your development company ready to compete with AI.
Talk to a specialist. We'll show you how the squad runs on your next launch — with your developments, your partner agencies and your price table.
Dedicated onboarding for developers with 3+ active developments. No lock-in. LGPD.