The platform that unifies your agency's CRM, WhatsApp, Ads and website
BrokerIA replaces 4 disconnected tools: CRM + AI WhatsApp + Meta Ads management + your agency website. Multi-tenant, secure, with a configurable lead Roleta, a hotsite for every development and end-to-end conversion attribution.
Key features for real estate agencies
Distributes leads by round-robin, performance, on-call shift or region. SLA tracked per agent.
Pre-service, qualification, discovery, visit, proposal, closed. Configurable per agency.
Each agent gets their own number or shares the official WABA. Coexistence of personal and official numbers.
Every development gets an SEO-friendly page with schema.org RealEstateListing, gallery, CTA and scheduling.
Secure subdomain or your own domain, Next.js SSR, automatic sitemap, indexed by Google and LLMs.
Copilot suggests the optimization, Pilot runs it. Automatic A/B testing, loser pausing, native CAPI.
CV CRM, Anapro, Facilita, Tecimob — use BrokerIA just for WhatsApp and keep your current CRM.
Isolation via Row Level Security. Access auditing. Data export following the LGPD standard.
Plans for agencies
Established agencies running Meta Ads plus portal integrations
- 10 brokers, 1 WhatsApp number
- Haiku + Sonnet AI bot, unrestricted — 1,500 msgs/mo
- Active base of 15,000 leads
- WhatsApp Broadcast (cap 5,000 msgs/mo)
- Meta Ads Manager + CAPI (full attribution)
- Custom website (tenant-site)
- Portal integrations (ZAP Imóveis, VivaReal)
- 25 AI images + 50 Open Design + 100 property descriptions + 50 social posts/mo
- Email support within 24h
Scaled operations (15-30 brokers) with commissions, omnichannel and your own domain
- 30 brokers, 1 WhatsApp number
- Haiku + Sonnet AI bot — 3,000 msgs/mo
- Active base of 50,000 leads
- Unlimited WhatsApp Broadcast
- Full Meta Ads Manager + CAPI
- Commission management (auto calculation + payout)
- Omnichannel: Instagram DM + Facebook Messenger in one inbox
- Your own custom domain (crm.youragency.com.br)
- Advanced BI dashboard (cohorts, predictive scoring)
- Portal integrations (ZAP Imóveis, VivaReal)
- 30 AI images + 100 Open Design + 200 descriptions + 100 posts/mo
- Email support within 12h + chat
Developers, franchises and groups with unique requirements
- Unlimited brokers
- Multi-WhatsApp (several numbers at once)
- Donna copilot included for 20 brokers
- Human mentoring (consultative training)
- Dedicated Customer Success Manager
- Custom integrations (CV CRM, Anapro, Facilita)
- Negotiable SLA (SOC2-grade if needed)
- Setup fee + assisted onboarding (scoped per deal)
Talk to enterprise sales
Dedicated onboarding, assisted migration and guaranteed SLA for agencies with 10+ agents.
Book a demoFrequently asked questions
How does BrokerIA's AI WhatsApp bot work?+
The bot chats with customers via WhatsApp, qualifies leads automatically, sends development photos, schedules visits and simulates MCMV financing. It uses Claude Haiku for simple conversations and Claude Sonnet for complex reasoning, keeping costs low.
How much does BrokerIA cost?+
BrokerIA has a Free plan for independent agents (MCMV Simulator + Kanban CRM + Hotsite, up to 50 listings) and 5 paid plans: a free 7-day Trial (card upfront, no charge until day 7), Team Lite (R$ 449/month, agencies with 2-3 brokers), Smart (R$ 799/month, agencies with 5-10 brokers, Meta Ads and Donna copilot included), Scale (R$ 1.499/month, operations with 15-30 brokers, commission and omnichannel) and Enterprise on request for developers, franchises and groups.
How do I automate real estate customer service on WhatsApp?+
With BrokerIA, the bot serves leads 24/7, qualifies them by income and profile, sends the property catalog, simulates MCMV financing and schedules visits. It hands off to a human agent when it detects clear buying intent or an explicit request.
How do I distribute leads among agents automatically?+
BrokerIA offers a configurable lead Roleta: it distributes by round-robin, by performance weight, by shift schedule or by region. The agent gets a notification via WhatsApp with a monitored response SLA.
Does BrokerIA integrate with Meta Ads (Facebook and Instagram)?+
Yes. BrokerIA publishes campaigns on Facebook and Instagram via the Meta Marketing API, connects Lead Ads forms to the CRM via webhook and sends conversions via CAPI (Conversion API) automatically. The Ads Copilot/Pilot also optimizes budget and creatives.
Does BrokerIA integrate with Google Ads?+
Yes. Native Google Ads integration via OAuth, with campaign management, automatic optimization and conversion sending. Available on the Scale and Enterprise plans.
Does BrokerIA use Twilio or Meta Cloud API?+
Only the official Meta Cloud API for WhatsApp in production. It's cheaper per conversation, supports rich media templates and is the stack Meta recommends for volume.
Does the BrokerIA bot answer questions about MCMV financing?+
Yes. The bot simulates the installment using the PRICE system (constant installment), calculates the minimum CAIXA down payment, explains the Minha Casa Minha Vida 2026 rules and suggests developments compatible with the declared income.
Does BrokerIA include a per-agency website with SEO?+
Yes. Each tenant gets a `slug.brokeria.com.br` subdomain with a Next.js SSR site, schema.org RealEstateListing, automatic sitemap.xml and custom domain support. Indexed by Google and discoverable by LLMs (ChatGPT, Claude, Perplexity).
Does BrokerIA support multi-tenant and separate brands?+
Yes. On the Enterprise plan we support multi-tenant with separate brands, custom domain, a dedicated SLA and assisted onboarding. Used by developers and real estate franchises.
How does AI lead qualification work?+
The bot collects name, approximate income, city of interest, number of bedrooms, purchase timeline and financing status. It classifies the lead as pre-service, qualified, in visit or in proposal — and hands it to the agent ready to close.
Does BrokerIA integrate with portals like ZAP Imóveis or Viva Real?+
Yes. Automatic publishing via XML feed and two-way lead integration. Scale and Enterprise plans.
Is there a free trial of BrokerIA?+
Yes. We offer a 7-day trial with the full features of the Smart plan, 50 free AI bot messages and assisted setup.
Does the BrokerIA bot make up information about properties?+
No. The architecture has anti-hallucination safeguards (PHOTO-GUARD, ALWAYS_AVAILABLE_TOOLS) that ensure the bot only sends information that exists in the development's real records. If it doesn't know, it asks or escalates.
Does BrokerIA serve agencies outside the state of São Paulo?+
Yes. BrokerIA is nationwide. We serve agencies in every state, with support in Brazilian Portuguese and a time zone configurable per tenant.
How does BrokerIA protect customer data (LGPD)?+
Multi-tenant isolation via Postgres/Supabase Row Level Security, encryption in transit (TLS) and at rest, access audit logs and a dedicated DPO. Every tenant's data is logically isolated.