6 AI agents, each with its own persona, working 24/7. BIA handles WhatsApp. DONNA is the agent's copilot. LINK connects your portals. PIXEL optimizes Meta Ads. JOTA shows the ROI. CARTA runs email campaigns.
Overview · January 2026
Each with a clear persona and role: BIA handles your WhatsApp 24/7 (qualifies, books visits, runs financing simulations). DONNA is your agent's copilot — suggests the next message and flags follow-ups. LINK connects your portals (OLX, ZAP, VivaReal, Meta). PIXEL optimizes your Meta Ads campaigns. JOTA shows ROI by funnel stage in real time. CARTA runs email campaigns to reactivate cold leads. You close the deals; they do the rest.
This isn't "AI baked into the software". It's a squad — 6 agents with their own personas, working 24/7, with no per-agent fees.
6 agents with a persona, a visible role and a metric they move. 4 areas. You in command — always.
They talk on WhatsApp 24/7. BIA with the lead, DONNA with the agent.
WhatsApp SDR, 24/7
Answers, qualifies, books visits and runs financing simulations right inside the WhatsApp chat.
Agent's copilot
An assistant that talks with your agent, suggests replies and flags follow-ups.
They connect you to the real estate portals and capture leads from Meta Ads.
Portal connector
Syncs listings and captures leads from the real estate portals and Meta without you opening a thing.
PIXEL optimizes Meta Ads, CARTA runs email campaigns to reactivate cold leads.
Meta Ads manager
Optimizes your Meta campaigns on its own. Pauses weak creatives, scales winners, measures ROI per lead.
Email Marketing
Sends personalized email campaigns to your leads — hot, warm or cold, in the right voice.
Live dashboard + weekly report + attribution by channel/creative/agent.
Analytics & BI
Advanced dashboard and real-time reports. Shows ROI by funnel stage and where the operation bottlenecks.
The squad scales with you. It starts with 3 agents on Smart, gains Donna copilot + BI + email marketing in the full squad on Scale, and unlocks BrokerIA Brain and multi-WhatsApp on Scale Pro.
| Agent | SmartPopular R$ 799/month Established agency (4-15 agents) 3 agents | Scale R$ 1,499/month Scaled operation (15-30 agents) 6 agents | Scale Pro R$ 2,490/month Maximum scale (unlimited users) 6 agents |
|---|---|---|---|
Front Desk (BIA) WhatsApp SDR 24/7 — qualifies, books, runs MCMV financing simulations | |||
Integrations (LINK) OLX, ZAP, VivaReal, Meta Lead Ads — capture and dedup | |||
Meta Ads (PIXEL) Optimizes campaigns, pauses weak creatives, scales winners, measures ROI | |||
Agent copilot (DONNA) Suggests replies, flags follow-ups, sums up the lead for the agent — 5 agents included on Scale, 10 on Scale Pro | |||
Analytics & BI (JOTA) Advanced dashboard + weekly report + cohort retention + channel attribution | |||
Email Marketing (CARTA) Personalized email campaigns to reactivate cold leads + nurturing sequences | |||
BrokerIA Brain MCP (Claude/ChatGPT) + Jota reports on demand — 100 interactions/month + add-on. Scale Pro exclusive. | |||
Multi-WhatsApp Up to 3 WhatsApp numbers in the same operation — serve brands/branches in parallel. | |||
| Start trial | Start trial | Start trial |
Other platforms sell you "a CRM with AI inside". BrokerIA is the opposite: you don't buy a tool — you hire a team. Six AI agents, each with its own persona, start working your agency the day you subscribe. BIA handles WhatsApp. DONNA whispers in your agent's ear. LINK connects the portals. PIXEL optimizes Meta Ads. JOTA shows the ROI. CARTA reactivates cold leads by email. You set the style, the tone, the pace — they execute.
Other agencies buy "one more system". You hire the squad.
The 8 questions agency owners ask most before hiring the squad.
It depends on the plan. Light has 1 agent (BIA — WhatsApp SDR 24/7). Smart has 3 (adds DONNA agent copilot + LINK portal connector). Scale has 6 (adds PIXEL Meta Ads manager + JOTA Analytics & BI + CARTA Email Marketing). No extra charge per agent — every agent in your plan is included.
7 days free on any paid plan. You activate the squad, connect WhatsApp and portals, and watch the numbers show up. If it's not for you, cancel — no lock-in.
Yes. BIA already ships trained on millions of real messages from Brazilian agencies (Anthropic's Haiku + Sonnet) and learns your house's specific tone and vocabulary over the conversations. You adjust personality, hours and rules from the dashboard.
Mistakes happen, and BrokerIA is honest about them. Three layers of defense: (1) the system blocks answers outside your portfolio before they're sent; (2) watchdogs detect regressions and raise alerts; (3) an open postmortem whenever an incident affects a client. Serious AI-Native doesn't hide when things go wrong.
Yes, completely. You set BIA's tone (formal/casual), business hours, PIXEL's budget cap, follow-up rules and JOTA's visibility. Nothing happens without your configuration. You can pause any agent whenever you want.
No. The squad gives your agents superpowers. BIA does what agents hate (handling a cold lead at 11pm, running financing simulations, sending follow-ups). DONNA whispers suggestions to the human agent. Agencies with the squad close more deals per agent because agents only get leads that are already qualified.
Other CRMs have 'AI inside' — you don't know the agent's name, what it does, or when it got it wrong. BrokerIA has a named squad: 6 agents with a persona, a visible role and a metric they move. You know who's working, you see the result, you audit whenever you want. Those who have a squad name it. Those who talk about abstract 'AI' are hiding it.
No. The agents included in your plan run at no extra charge. Team Lite R$449/month (BIA + LINK), Smart R$799/month (BIA + DONNA + LINK + PIXEL — Donna included for 5 agents), Scale R$1,499/month (full squad: + JOTA + CARTA). Enterprise on request for networks, developers and franchises (20 Donna agents included). 7-day free trial with card upfront. Solo agent? A Free plan to get started — MCMV Simulator + Kanban CRM + Hotsite, at /agente/corretor-autonomo.
7 days free on any paid plan. No lock-in. Guided setup in minutes.
