Hire an AI squad, not a CRM.
AI agents with their own persona and role, connected to the tools of the real estate operation. Intelligence that takes part in the operation, not just reports.
The agents
- BIA — WhatsApp SDR 24/7
- Answers, qualifies, books visits and simulates financing right inside the WhatsApp conversation. Serves buyers, tenants and owners.
- DONNA — The agent's AI assistant
- Answers about listings and availability, suggests the next message, reminds follow-ups, dials the call list and updates the CRM by chat.
- LINK — Portals and integrations connector
- Syncs listings and captures leads from real estate portals (OLX, ZAP, VivaReal and 240+ portals via feed) and Meta, and integrates CV CRM, Anapro, Facilita and Tecimob.
- PIXEL — Paid media manager
- Runs campaigns on Meta, Google and TikTok, tracks every lead from source to sale (CAPI) and calculates cost per funnel stage.
- JOTA — AI Director (management)
- Tracks sales velocity and the sales team, compares channels, reviews after-sales and delivers the ready report in the cockpit and on the manager's WhatsApp.
- KARLA — Financial assistant
- Explains commissions, house margin, received amounts and receivables, and simulates the impact of Brazil's tax reform (IBS/CBS) on the operation.
- ELO — AI partnership manager (developers and land developers)
- Serves partner agencies and agents on the developer's WhatsApp: brochure, floor plans, price list and live availability, onboarding and approval by house rules, and activity signals (active, dormant, awaiting access) for the sales team to act on. Exclusive to the /incorporadora page.
Which plan each agent is in
- BIA: Scale
- DONNA: Scale Pro
- LINK: Scale
- PIXEL: Scale
- JOTA: Scale Pro
- KARLA: On request
- ELO: Developers and land developers (/incorporadora)
How they work together
BIA answers and qualifies; Donna prepares the agent and keeps the CRM up to date; Link brings in leads from the portals; Pixel tracks each lead's source down to the sale; Jota reads the operation and points to the next step in the cockpit and on the manager's WhatsApp; Karla closes the numbers on commissions and margin.
Frequently asked questions
How does BrokerIA's AI WhatsApp bot work?
BIA talks to customers through the official Meta Cloud API, detects the lead's intent, shows real listings from the portfolio, simulates financing and books visits. For rentals it qualifies budget, guarantee and move-in date without mixing in financing. It hands over to the agent at the configured moment.
Does BrokerIA's bot make up property information?
No. BIA only sends information that is in the property's or development's real record. If it doesn't know, it asks or escalates to the agent.
What is an AI conversation?
It is the AI serving one contact on WhatsApp. The conversation starts with BIA's first reply and lasts a fixed 30-day window: new messages from that contact within the window don't use another conversation. Monthly allowance: Scale 500 conversations and Scale Pro 750. Donna on WhatsApp uses the same allowance as BIA; leads sitting in the CRM and human conversations don't count.