BrokerIA plans and pricing

The plans

7-day trial — Free for 7 days

For those who want to try before paying. 7 days to get to know the platform before paying. Card required, no charge until day 7.

• 7 days to test the platform
• Credit card required, no charge during the trial
• Cancel anytime before day 7

Start the trial

Scale — US$ 399/month on the annual plan (US$ 449.99/month on flexible monthly billing)

Ideal for brokerages with 10+ agents. BIA answering 24/7 on WhatsApp + LINK connecting portals + the agency website + PIXEL for paid media, automations, commissions, omnichannel and a custom domain.

• Up to 25 users included (each extra user US$ 9.99/month)
• BIA: 24/7 service on the official WhatsApp (Meta Cloud API)
• 500 AI conversations per month with BIA (each conversation lasts 30 days)
• LINK: publishing to portals (OLX, ZAP, VivaReal) and lead capture
• PIXEL: Meta Ads and Google Ads with CAPI and attribution down to the sale
• 400 BrokerCredits/month for the agents' actions
• Real estate CRM with Kanban pipeline and lead roulette
• Agency website, automations, commission management, omnichannel and custom domain

Subscribe to Scale

Scale Pro — US$ 899/month on the annual plan (US$ 1,009.99/month on flexible monthly billing)

Maximum-scale operation. Everything in Scale + DONNA for the whole team and JOTA (AI Director), both exclusive, BrokerIA Brain and multi-WhatsApp.

• Unlimited users
• 750 AI conversations per month (Donna on WhatsApp uses the same allowance)
• DONNA: each agent's AI assistant (WhatsApp, reminders, CRM updates), Scale Pro exclusive
• JOTA: AI Director with reports on sales velocity, team, channels and after-sales
• 1,000 BrokerCredits/month for the agents' actions
• BrokerIA Brain and multi-WhatsApp

Subscribe to Scale Pro

Enterprise — On request

Developers, franchises and groups with 50+ users. Multi-brand, custom domain, dedicated SLA and assisted onboarding.

• Multi-tenant with separate brands
• Dedicated SLA and support
• Assisted onboarding and custom integrations

Talk to sales

Independent agents: Solo

For agents who work alone: Solo costs US$ 14.99/month, monthly, no commitment and no setup fee, with Kanban CRM, financing simulator, hotsite and up to 50 listings. Optional add-ons: BIA + Donna (US$ 69.99/month) and Growth (US$ 99.99/month). See BrokerIA for independent agents.

Billing and implementation

Annual plan: 12-month commitment with recurring monthly billing (best value). Flexible monthly: no commitment. Payment by card through Stripe, in US dollars, at business prices — not an exchange-rate conversion. No implementation fee on international plans: Donna sets everything up with you inside the platform (official WhatsApp, channels, portfolio, team, pipeline, roulette and BIA with your rules). On Enterprise, onboarding is assisted and agreed in the proposal.

AI conversations and BrokerCredits

An AI conversation starts with BIA's first reply to a contact and lasts a fixed 30-day window: new messages within that window don't use another conversation. Monthly allowance: Scale 500 conversations + 400 BrokerCredits and Scale Pro 750 conversations + 1,000 BrokerCredits; Donna on WhatsApp uses the same allowance as BIA. When the cycle's allowance runs out, new conversations come from an AI Conversations pack bought in the app, valid in that cycle; without allowance or a pack, BIA doesn't open new conversations (open ones continue) and the agent takes over. BrokerCredits only pay for the agents' smart actions (analyses, reports, campaigns), never conversations; one-off packs: 100 for US$ 3, 500 for US$ 15, 1,500 for US$ 45, no expiry. CRM leads and human conversations don't use the allowance.

Frequently asked questions

How much does BrokerIA cost?

7-day free trial (card required, no charge until day 7). Scale: US$ 399/month on the annual plan (US$ 449.99 on flexible monthly billing), ideal for brokerages with 10+ agents, with up to 25 users (each extra user US$ 9.99/month): BIA on WhatsApp 24/7, Link with listing portals, website, 500 AI conversations/month with BIA, 400 BrokerCredits, Pixel, automations and commissions. Scale Pro: US$ 899/month on the annual plan (US$ 1,009.99 monthly) with unlimited users, Donna for every agent, Jota, BrokerIA Brain and multi-WhatsApp, 750 AI conversations and 1,000 BrokerCredits. Enterprise on request. Independent agents: Solo, US$ 14.99/month. No implementation fee on international plans.

How many users can I have? Do I pay per agent?

It depends on the plan. Scale includes up to 25 users; above that, each extra user costs US$ 9.99/month. Scale Pro has unlimited users: register the whole team and everyone uses Donna at no extra cost. Enterprise is tailored for developers, franchises and groups.

Does BrokerIA charge an implementation fee?

Not on international (US dollar) plans. Donna, the AI assistant, sets everything up with you inside the platform: official WhatsApp, channels, portfolio, team, pipeline, lead roulette and BIA with your agency's rules. On Enterprise, onboarding is assisted and agreed in the proposal.

What is an AI conversation?

It is the AI serving one contact on WhatsApp. The conversation starts with BIA's first reply and lasts a fixed 30-day window: new messages from that contact within the window don't use another conversation. Monthly allowance: Scale 500 conversations and Scale Pro 750. Donna on WhatsApp uses the same allowance as BIA; leads sitting in the CRM and human conversations don't count.

What are BrokerCredits?

Credits for the agents' smart actions — analyses, reports, campaigns. They don't pay for AI conversations. Included per month: Scale 400 and Scale Pro 1,000. One-off packs in the app never expire: 100 for US$ 3, 500 for US$ 15, 1,500 for US$ 45.

What if my AI conversation allowance runs out?

You buy an AI Conversations pack in the app, valid in the billing cycle you buy it. Without allowance or a pack, BIA doesn't open new conversations — the open ones continue — and the agent takes over. BrokerCredits don't pay for conversations.

In which currency is BrokerIA billed outside Brazil?

In US dollars, by card through Stripe, at business prices (not an exchange-rate conversion): Scale from US$ 399/month, Scale Pro from US$ 899/month and Solo US$ 14.99/month. Customers in Brazil pay in reais.

Is there a free trial?

Yes. A 7-day trial to try the platform before paying. A card is required at signup and nothing is charged until day 7; cancel anytime before that.