From the first lead to the sale. Your launch, connected.
Customer service, sales, marketing and partners connected by AI in one operation. Plug & Play for developers, with the in-house team and partner brokerages on the same platform.
Customer service and sales
From the first hello on WhatsApp to the visit at the show unit, BIA answers, qualifies income, down payment and savings, simulates financing and books — and the agent joins the conversation with everything ready. The roulette distributes leads between the in-house team and partners with a monitored SLA.
Launch management
- Live availability board with reservations, anti-race lock and an approval queue.
- Elo — partner channel: partner brokerages and sales channels receive the availability board, brochure, floor plans and price list, always up to date, on WhatsApp.
- Jota, the AI Director — tracks sales velocity, launch pace, team performance and after-sales, and instantly answers any question about the operation.
- Partner commissions and splits with an auditable statement.
Marketing and attribution
BrokerAds creates and manages Meta Ads and Google Ads campaigns per development, with CAPI and lead attribution down to the unit sold. A hotsite per development with SEO and schema.org, and a feed to 240+ portals.
Elo, the AI partnership manager
Elo is the squad agent exclusive to developers and land developers: it serves partner brokerages and sales channels on the developer's WhatsApp and keeps the network connected to the sales operation.
- Always up-to-date materials — brochure, floor plans, videos, price list and live availability, straight to the partner's WhatsApp.
- Registration and approval by the developer's rules: whoever asks for the price list or availability goes into the approval queue.
- Signals to act on — active, dormant and awaiting-access partners, with last activity and portfolio per manager.
- Field coverage — relationship and training check-ins and brokerages visited per period.
- Elo's suggestions for the sales team: where a partner has gone quiet, who asked for access and which check-in to do this week.
Land developers
- Lot sales by phase with a price list versioned per phase and a development hotsite.
- Direct financing and flexible payment series for in-house portfolios.
- The same BIA service, availability board and partner channel.
Frequently asked questions
What is BrokerIA's Elo?
Elo is the AI partnership manager, exclusive to developers and land developers. It serves partner brokerages and sales channels on the developer's WhatsApp, delivers the brochure, floor plans, price list and availability always up to date, handles registration and approval by the house rules and shows the sales team which partners are active, dormant or awaiting access.
Does Elo replace the partnership manager?
No. It takes over sending materials, answering price-list requests and controlling access, and gives back signals to act on: who stopped interacting, who asked for availability, which portfolio needs a check-in. Decisions and relationships stay with the team.
What is BrokerIA?
BrokerIA is a multi-tenant SaaS platform for real estate customer service, marketing, sales and rentals. It combines a CRM, an AI WhatsApp bot (BIA), an AI assistant for agents (Donna), Meta Ads and Google Ads (Pixel), portal integrations (Link), AI management (Jota) and financial intelligence (Karla) for agents, brokerages, developers and land developers. It is built in Brazil and sold internationally in US dollars.
How do I distribute leads among agents automatically?
BrokerIA's Lead Roulette distributes by round-robin, performance weight, on-duty hours or region. The agent gets a WhatsApp notification and the response SLA is monitored.
Does BrokerIA integrate with Meta Ads and Google Ads?
Yes. BrokerAds creates and manages campaigns on Facebook, Instagram and Google Ads, connects Lead Ads forms to the CRM and sends conversions through CAPI with attribution down to the closed deal. The Pixel agent is available from the Scale plan.
Does BrokerIA replace my current CRM?
Yes. CRM, lead response, operations and marketing in one place, and the AI updates the pipeline automatically. For those keeping a legacy CRM there are two-way integrations with CV CRM, Anapro, Facilita and Tecimob.